In this blog post, I’ll walk you through what copywriting really is, and why it’s the secret tool to sell your products or services and ultimately build your business.
Now, let’s start with a question: “What does a copywriting mean to you?”.
Does it mean that you need to be the world’s foremost grammarian?
Does it mean that you need to sound like you swallowed a dictionary?
You might think that your readers want to be entertained or educated with your sales copy.
But the truth is they don’t!
And this is where a lot of copywriters go wrong.
What your readers really want is to find out the solution to their problem or fulfillment of their needs.
So, a good copy should be like a medicine for your reader’s headache, a cure for a disease they have been battling for a long time.
You don’t have to be new William Shakespeare or Stephen King, and you don’t even have to write on a New York Times best-selling author level to be an excellent copywriter.
All you need are tools to better understand your customer and writing strategies & tactics to persuade them.
So, what is a copywriting, really?
Copywriting is the art and science of strategically delivering words (whether written or spoken) that convinces people to take some form of action.
In many ways, it’s like hiring one salesman to reach all of your customers.
Sales team contacts customers one at a time, but a copywriter reaches all of them at once through ad copies, sales letters, blog posts, billboards, magazine ads and more.
The way that you frame your words can change how people behave.
In fact, the way you frame your words can mean the difference between “yes” and “no”, which is why copywriting is THE most profitable skill a business can learn.
Design, content marketing, SEO and growth marketing are all parts of a complete digital marketing plan, and copywriting is the glue that ties it all together.
Writing better copy enables you to convert more readers into customers.
If you can have the power to tell a compelling story through written words while convincing customers of the need for your product, there is no limit to your business growth.
However, if you are stuck writing generic emails, ads, and sales letters, you can expect to spend the rest of your entrepreneurial career struggling to make a single sale.
That’s how crucial copywriting is.
The question is, “Where will you use the copy?”
I’m gonna spoil it for you – you’re gonna use it in every written format connected to your brand.
You’re going to use it on every web page on your business website – homepage, about page, contact page and so on.
You’re gonna use it especially on sales pages and opt-in pages, because as we said before, copywriting is art and science of writing words that sell and, in this example, you’re trying to sell either your product or service or you’re trying to get an email address in exchange for some free gift.
Even if you’re offering something for free in order to get your potential customer’s email address, you still need to make an effort to sell it.
When creating a script for sales video or when writing ad copy it’s essential to always have a prospect in mind a write about solving their problems.
Now, you’re also going to use copy in your when writing emails to your list of subscribers.
How you write your emails is directly connected to your email campaigns success – whether they click on the link or do what you ask them to do or not.
How well you’re driving traffic from social media also depends on how well you write the social media post’s copy.
All in all, copywriting is used in every brochure, eBook, press release, product demo, white papers, event handouts – almost everywhere.
Do you see now how important it is to master that one skill and what mastering copywriting can mean for your business?
Now, there are number of advantages copywriting brings on the table.
Since copywriting is really writing words that are tailor made and crafted with the end user in mind, it really builds a relationship with your readers.
It shows people you are human and not just a selling machine.
It shows that you’re here for them, which forms a connection between you and your potential customer on a personal level.
Copywriting is really a form of direct response marketing where you speak to the reader directly offering a solution to their problem.
Since reader is feeling privileged that you as a business is addressing him and not the group of random buyers, customer feels more connected to the brand which enhances brand image.
It also boosts engagement which can potentially lead to your content becoming viral.
General content that is not written properly is usually overlooked, so compelling copywriting is here to solve that problem.
As a side effect, copywriting helps you rank organically and out rank your competition, so it has search engine optimization benefits as well.
Once you learn how to inspire people to action with concise and compelling word choices, the life starts to change.
Successful copywriters use their wordsmithing skills to convince people to buy from them, increase brand awareness, or on the other hand, to get a team to agree with your ideas, or even getting a promotion from your boss.
There is no one element in your life that wouldn’t be improved by writing more persuasive copy.
If you have any questions or would like to get our help in creating and running Facebook Ads for you (or consult you on existing campaigns of yours), don’t hesitate to schedule a free consultation with us.